![]() We can see this in how the top of her nose and nearly her forehead, are angled upwards. This design uses the golden ratio to determine the proportion of positive and negative spaces correctly. Just check out the Complex magazine cover above that features Solange Knowles. Magazine covers are a great example of how effective the golden ratio in design is. This will get you the result of having a balanced photograph or design. We encourage you to focus on the intersection of the lines or along the lines themselves. Each part will be of equal size according to the rule. The rule of thirds involves a grid that has nine parts. Although this does mean that your results won’t be quite as precise as the ratio, and pleasing to the eye. This principle is similar to the golden ratio and easier to implement. The golden spiral can be used as a guide for how the image is composed. You can also implement this technique when you are taking pictures. You need not do this for every single image that you have, but if you do feel like a specific image is important and needs to be highlighted, ask your design if they can crop it into a golden rectangle. One of the simplest ways in which you can incorporate the golden ratio into your designs, is to have your images cropped according to it. Spacing out your elements with the golden ratio And this is why you’ll find examples of this layout on many popular sites (e.g. video, photographic, and text-based content). The other benefit of this strategy is that it helps readers to navigate the different types of content that you include (e.g. Your layout may not allow for an exact golden ratio, but as long as you get as close as possible to the 1:1.61 ratio, you’ll reap the benefits of incorporating the golden ratio. For a site with a pixel width of 960, this means the right-hand column should be 367 pixels wide and the left-hand should be 593 pixels. It also highlights the most important information. For instance, a page with a narrow column of text to the right, and wider block of text on the left not only attracts the viewer’s eye. While you may have minimal text on your landing pages, this will come into play for your websites. The golden ratio can also be used to determine how columns of text are arranged. If the design needs more energy, this technique can also help to see which elements need to be shifted around. This means that using the golden ratio in design could help you find out how to place a headline so that it gets the most attention, for instance. The focal points of a design can also be worked out using the golden spiral. They’ll then be able to see the exact positioning of the various elements and decide if they do actually come together in harmony. To get your designs done quickly, without sacrificing quality, ask your designer to overlay your design with the golden spiral. If the smallest font size is 10px then you can multiply that by 1.618 to get an approximate guide for the font sizes that will need to be larger. Let us say, for example, that you need to figure out the hierarchy for your most important text (A), your somewhat important text (B), and your not very important text (C). And to this end, you can use the golden ratio to guide you on how to size your font(s). When any design is created with text in it, you should always think about the hierarchy of the typography. ![]()
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